Background and Objectives of the Scheme
Game start-ups in Hong Kong excel at creating creative games. However, most of them face difficulties in growing their businesses due to reasons, such as lack of expertise and financial resources on marketing and promotion of their games. Game start-ups usually do not have strong skills in monetization i.e. designing good charging models (such as methods to place paid advertisements and to design good charging features in the game before it is released). These factors affect the game’s profitability and hence the start-up’s sustainability.
Therefore, to further enhance the competitiveness of Hong Kong game start-ups, the 3rd Hong Kong Game Enhancement and Promotion Scheme is organized to provide holistic support to 12 selected game start-ups, including mentor guidance, training programmes, technical resources and subsidies for marketing campaigns. Focusing on enhancing game quality and profitability, the Scheme is the first of its kind in Hong Kong supporting the game industry in a targeted manner.