The first scheme supporting Game enhancement and promotion in Hong Kong Up
The “Hong Kong Game Enhancement and Promotion Scheme” is the first of its kind that supports the promotion of local original games in Hong Kong.
The Scheme aims at providing holistic support to 12 selected game start-ups, including a marketing subsidy of HK$ 400,000 – HK$ 500,000 for launching a new game, mentor guidance, training programmes (on marketing, fund-raising and game testing), game testing technical staff (provision of interns), subsidies for marketing campaigns and a chance to exhibit at the Tokyo Game Show 2019.
Details of the subsidy
Receive a marketing subsidy of HK$ 400,000 – HK$ 500,000 to promote a new game (dedicated game) (all subsidy will be released to the selected start-ups on reimbursement basis).
Receive subsidies for exhibition booth rental and construction expenses for exhibiting at the renowned Tokyo Game Show 2019, with on-site Japanese interpretation, to help the participating start-ups promote their game products to the international market and explore business opportunities. The project will also cover most of the expenses of air tickets and hotel accommodation for two attendees from each participating start-up..
Receive guidance from industry experts to enrich experience in company operation and game promotion.
Receive a series of training on marketing, game testing and fund-raising to improve the dedicated game.
Receive 2 free interns (for each selected start-up) who will help in conducting thorough test of the dedicated game for its enhancement before it is released to the market (each intern will work for the assigned start-up for 2 months, during which the intern’s salary will be covered by the Enhancement and Promotion Scheme).
Gain public exposure through various publicity channels of the Enhancement and Promotion Scheme (e.g. newspapers, the internet, social media platforms, websites, launching ceremony and sharing sessions, etc.).
Four companies with the best performance in the Enhancement and Promotion Scheme will receive certificates of excellence to facilitate their future promotion.