5th “Hong Kong Game Enhancement and Promotion Scheme”
Details of Subsidy︰
- Receive a marketing subsidy of HK$ 450,000 – HK$ 550,000 to promote a new game (dedicated game)
- Be subsidised to exhibit at the Tokyo Game Show 2025 to promote their dedicated games to the markets outside Hong Kong and explore business opportunities
- Receive guidance from industry experts
- Receive a series of trainings on marketing, game testing and fund-raising to improve the dedicated games
- Be assigned with 2 free interns who will help in conducting thorough test of the dedicated game for its enhancement
Newly added eligibility! ★ ★ ★ ★ ★
Games that have conducted the Pilot Testing Stage within 9 months prior to the program’s application deadline (from May 31, 2023, to February 29, 2024) are also eligible to participate (see details in Application Information Page)
The first scheme supporting Game enhancement and promotion in Hong Kong
Up to HK$550,000 Support Fund (per company)
Details of the subsidy
Receive a marketing subsidy of HK$ 450,000 – HK$ 550,000 to promote a new game (dedicated game) (all subsidy will be released to the selected start-ups on reimbursement basis).
Receive subsidies to cover the exhibition booth’s rental and construction expenses for exhibiting at the renowned Tokyo Game Show 2025, to help the selected start-ups promote their dedicated games to the markets outside Hong Kong and explore business opportunities. The subsidy will also cover most of the expenses of the air tickets and hotel accommodation incurred by two staff from each selected start-up to attend the Tokyo Game Show 2025.
Receive guidance from industry experts to enrich experience in company operation and game promotion.
Receive a series of trainings on marketing, game testing and fund-raising to improve the dedicated game.
Receive 2 free interns (for each selected start-up) who will help in conducting thorough test of the dedicated game for its enhancement (each intern will work for the assigned start-up for 2 months, during which the intern’s salary will be covered by the Enhancement and Promotion Scheme).
Gain public exposure through various publicity channels of the Enhancement and Promotion Scheme (e.g. newspapers, the internet, social media platforms, websites, launching ceremony and sharing sessions, etc.).
Four of the selected start-ups with the best performance in the Enhancement and Promotion Scheme will receive certificates of excellence to facilitate their future promotion.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
