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Background and Objectives of the Scheme

Game start-ups in Hong Kong excel at creating creative games. However, most of them face difficulties in growing their businesses, such as lack of expertise and financial resources on game marketing and promotion. Start-ups usually do not have strong skills in monetization i.e. designing good charging models (such as methods to place paid advertisements and to design good charging features in the game before it is released). These factors affect the game’s profitability and hence company’s sustainability.

Therefore, to further enhance the competitiveness of Hong Kong gaming start-ups, the 2nd Hong Kong Game Enhancement and Promotion Scheme will continue providing holistic support to 12 selected gaming start-ups, including mentor guidance, training programmes, technical resources and subsidies for marketing campaigns. Focusing on the enhancing game quality and profitability, the Scheme is the first support scheme of its kind in Hong Kong for the industry.

Details of the subsidy

Receive a marketing subsidy of HK$ 400,000 – HK$ 500,000 to promote a new game (dedicated game) (all subsidy will be released to the selected start-ups on reimbursement basis).

Receive subsidies for exhibition booth rental and construction expenses for exhibiting at the renowned Tokyo Game Show 2020, with on-site Japanese interpretation, to help the participating start-ups promote their game products to the international market and explore business opportunities. The project will also cover most of the expenses of air tickets and hotel accommodation for two attendees from each participating start-up.

Receive guidance from industry experts to enrich experience in company operation and game promotion.

Receive a series of training on marketing, game testing and fund-raising to improve the dedicated game.

Receive 2 free interns (for each selected start-up) who will help in conducting thorough test of the dedicated game for its enhancement before it is released to the market (each intern will work for the assigned start-up for 2 months, during which the intern’s salary will be covered by the Enhancement and Promotion Scheme).

Gain public exposure through various publicity channels of the Enhancement and Promotion Scheme (e.g. newspapers, the internet, social media platforms, websites, launching ceremony and sharing sessions, etc.).

Four companies with the best performance in the Enhancement and Promotion Scheme will receive certificates of excellence to facilitate their future promotion.