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Application Eligibility and Rules

  • The game start-up must have been registered in Hong Kong in not more than 8 years ago on the date of application deadline.
  • The company must have less than 20 full-time employees.
  • The company should have produced a new game available for release from 1 September 2020. The game should be be 90% complete and have room for modifications before market release to enhance its quality and profitability.
  • The participating company must apply the Scheme with a new game and declare in the application form that the game has not been released commercially in any market before.
  • Participants from last edition are also encouraged to enroll.

Assessment Criteria

The program has quota for 12 start-ups, which will be selected by an assessment committee comprised of experts in the industry and academia in two rounds of vetting.

  • First round of vetting to shortlist the finalists: Among all collected application forms, the assessment committee will select the eligible companies companies to advance to the second round of vetting according to a series of objective criteria.
  • Second round of vetting to select participating companies: The assessment committee will conduct interviews with finalists, which shall introduce and display the submitted new game on site and present a marketing plan for the game.

Vetting criteria of the two rounds of vetting are:

    • Market potential of the new game
    • Creativity of the new game
    • Performance of the new game
    • Quality of the new game
    • Marketing plan of the new game and its expected outcome
    • Marketing experience of the participating company


The company is required to submit the following information:

  • The applicant must carefully read the Application Guidelines before filling in the application form.
  • The application form must be completed on a computer before being printed, signed, stamped and submitted online.
  • A valid Hong Kong business registration certificate must be submitted.
  • A new game of the company, which should be available for release from 1 September 2020, must be submitted for the application. The company shall provide a trial/test version of the game for the reference of the vetting committee and/or submit a Powerpoint/video showcasing the game’s current test version for more than 1 minute. The document should be saved on a secure cloud platform (e.g. Google Drive and Dropbox). A URL linked to the downloading site of the file should then be listed on the application form so that the Association can take further actions.
  • A promotional campaign of the new game (with a budget no less than HKD 500,000) and its expected outcome must be submitted; selected companies shall later implement the promotional campaigns agreed by the assessment committee to promote the new game.
  • A completed and signed application form must be submitted to the online registration system on the official site along with other attachments by 18 May 2020 (Mon) 5:30pm. Late submissions will not be accepted.